In this podcast, discover the major challenges that banks are facing in being data-driven, what dynamic segmentation means, how it can help banks generate greater value, and why it is a key technological capability and a strategic differentiator. Listen to what Clinton Abbott, SVP- Product Management, SunTec, and Divya VS, Senior Architect- Revenue Management Product, SunTec, have to say in conversation with our host, Peter Yorke, SVP-Marketing, SunTec.