The US Federal Reserve has been forced to hike interest rates to combat the 40-year record-high inflation in 2022. The bad news is that the hike in interest rates could continue, at least till March 2023, with most economists predicting a recession by mid-2024.
The writing on the wall is clear – the going will be tough, both for retail banks and their customers. With mounting pressure on mortgages, credit cards, auto finance and other loans, retail customers will scrutinize bank rates more closely, while also being cautious about discretionary spending. In this scenario, a shift to a rival bank offering higher interest rates on deposits and lower rates on loans and credit cards is highly likely. Retail banks that have carefully built their core customer base will see an erosion. And the most likely winners will be the neobanks and super-apps that offer highly attractive benefits while also being digitally savvy.
This white paper examines:
- The impact of high-interest rates on retail banks
- How legacy systems can hinder banks in demonstrating dynamic pricing and personalized programs to retain and grow customers
- What software can retail banks leverage to improve customer loyalty management?
- Why it is imperative for banks to invest in a cloud-based middle-layer intelligent software
- What steps retail banks must take for greater personalization
